Do
you want to know a secret? The answer to the question in the title of this
article is me. That’s right, I created Google. No, really, and so did you. You
don’t believe me? Okay, maybe that is because you have already heard the story
of how Google was created by Larry Page and Sergey Brin, PhD’s of Stanford
University, and how the concept for Google was born of Page’s dissertation idea
to investigate the mathematical properties at work online. It is truly a great
story and Page and Brin do get the credit for creating the company known as
Google, but they are not solely responsible for the popularity of the company.
This is where you and I come into the picture.
Well,
before we come into the picture I have to admit the marketing team at Google
also played a significant role in the success of Google. While Page and Brin
put together the concept behind the page rank system, it is their marketing
staff who really helped to promote Google as the superior choice in search
engines. The fact that Google produces reliable results is important, but there
are other search engines out there such as Yahoo! and Bing that are also doing
this, but they are not nearly as popular as Google.
Think
about when your friend asks you the name of a song and you can’t think of the
answer. Do you tell him to just DogPile it? Do you tell them to Yahoo! it? No,
you are much more likely to tell him to Google it. That is because the
marketing team at Google has done such an excellent job of branding this
company that their name has come to mean search engine in the minds of many
internet users. It is the first place many of them turn for any information
they want.
Which
brings us to why I created Google! Right, it wasn’t just me, you helped too.
Page and Brin created the concept their marketing team promoted, but it is the
users of the internet who embraced it so wholeheartedly. It is also the users
of the internet who have remained loyal to the brand. While other fads on the
internet have come and gone, this search engine is showing no signs of losing
popularity because the internet users are happy with the results they receive
when they use Google.
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