Saturday 8 February 2014

The Need for E-Commerce Website Development

"Going digital", this is the mantra that most brands are following. Take any brand and, you would see that they have a website and a strong social media presence. It has become mandatory to brand's survival. In fact, the digital world has redefined shopping. It has given the world a phenomenal buying experience. Don't you think that shopping in the comforts of your home, while sipping a cup of coffee, brings home more variety than kicking heels in a shopping mall?
The e-commerce world as online shopping is called, has staged a whole new setup. Those splendid shopping websites are developed using the various e-commerce platforms available. Combating against each other these platforms aide in what's called e-commerce website development that finally gives you the shopping website.
Various E-commerce Platforms
Magento, Shopify, BigCommerce, Vollusion, Wordpress etc. are the various e-commerce platforms that compete for limelight. Of these, Magento and Shopify have gained good fan following. Magento is a slightly complex e-commerce platform which requires you to hire a developer. It's a little difficult to install but benefits your site. With inbuilt analytics, SEO, nice responsive themes, customizable platform, etc. it is the best for a completely e-commerce based site. It can be customized as per your requirement. In fact, it is secure and gives your shop a splendid base. You can market numerous products and brands on this single platform. With the others, you can build a basic shopping cart shop and you don't need a developer. If you have a small business or need to set up a small scale shop online, you can use any of the other. Shopify would be the best in that case as it is pretty simple to set up, available for free and is absolutely great to use.
Benefits from E-commerce
When you indulge in e-commerce website development, you are in fact providing huge benefits to your business. There is a sudden splurge in the sales and profits made by your company. With the e-commerce website development process, you can even optimize your website for maximum conversion ratio. An e-commerce solution is absolutely fantastic especially for quick customer service. It gives you a definite competitive edge over local shops. If you are present online with all your products being showcased, you will generate more queries. With the solutions provided by e-commerce, you can have your customers attended to. All their queries are solved in one go. In fact, the sales and after sales support is good with e-commerce business solutions.

Store Setup
There are a few points to consider during store setup:
Payments: You need to implement the best and secure payment gateways for better management and processing of online transactions
Security: In case of your online shop, security plays an important role. Your information, your payments etc. should be secure.
User Interface: Users should be able to access your website with ease. The front end should be simple and the navigation flow easy. Features like checkout, login etc. should be user friendly
 

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